Harmen Smid, CEO; "Together, we did a deep dive in who we are, came to some key values and asked the specialists of JEEN to design a look and feel that fits both the values and the sector we work for." S&dB is the Dutch abbreviation for the old English fairytale ‘Jack and the Beanstalk’. Our curiosity drives the engine for believing in the impossible. That’s how we create magical solutions for superior seed germination by using production methods that may look like a ‘wonder’ to professional growers worldwide. Add and mix this with a little start-up / scale-up guts, and there you are... A modern, future-proof logo, font, colours that match both our values and the agribusiness, and a dito website. A very professional presentation of who we are, what we stand for and which we can use in our scale-up phase next years.